Wednesday, February 13, 2013

kenetic type inspirations

Saul Bass uses a lot of graphic lines and shapes in addition to moving type and music to communicate a message. In "North by Northwest" the music is very fast paced and intense music that sounded a little like the intro to Spiderman music. It didn't evoke fear necessarily, but a sense of busy-ness and adventure. His type fit with the mood as it slide quickly on and off the screen and followed the angle of the building (also echoing the spiderman feel!)
Psycho was very similar in terms of music, but it fell a little more on the edgy side. Following the theme, there were stripes or bars, if you will, that slid on and off screen with words often trailing in tow. They would start off as broken text, the a bar would bring in the finishing piece to connect the word and give it meaning. I think my favorite parts were the crescendos in the music where it listed the title, and then Alfred Hitchcock, which broke apart and struck out in alternating directions.
Oceans Eleven intro was entertaining with the fun, lighthearted music that instantly brought Vegas to mind. This intro was much more colorful than the other two by Saul Bass and he used the round points to form words that came up and down or slide across with the imagery. The melded together very well.

Murder mystery immediately came to mind with the start of the music in "I Shot Andy Warhol." The twitching words in the typewriter font also help to reinforce the murderous creepy theme. I loved the shock of the red title and when it zoomed in to create an abstract black/red background.
 "Safe" had a very quite beginning, yet the shaking type created a sense of tension. At the music's intro, the words light up and almost pulsate which is somewhat unnerving. Well done on their part.
The "American Psycho" music is creepy, yet has a sense of romanticism. It fits well with the still white background, light black type, and the shock of red drops going across the screen in time with the music.

1 comment:

  1. Good critique of how the titles' techniques create mood or foreshadowing.

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